In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...
Abstract: The paper’s objective is to utilize machine learning techniques for customer segmentation. We aim to identify significant patterns and segments within a customer base to enhance marketing ...
Abstract: Today, especially in this era of data, everything is becoming more mechanized. Data is the new electricity of the globe. This knowledge may help a lot of businesses in their marketing ...
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