As an Internet marketer, conversion is our bread and butter. I can guarantee you spend a large part of your time pondering ways to optimize landing pages. Things like copy and design are the obvious ...

Everyone identifies with type – whether they know it or not. The shape and form of letters transcend cultures, borders, languages, beliefs, age, time, surfaces, technology, and trends. No other medium ...

The trends shaping 2026 tell a story of designers and brands reaching for more personality, more craft, and quite frankly, ...

As you almost certainly know, copy is what sells. This is true for print and just as true for the web. A plain site with good writing will sell far more than a nicely designed site with poor text.