Marketing has a broad scope, so it’s no surprise that a marketing manager typically wears many hats. One day, they’re ...

Discover how adaptable buildings shape the future at the Adaptable Building Conference in Rotterdam 22. Join the conversation ...

You should budget between $200 and $500 for a seven-day validation test. This amount allows you to buy enough data to see if your click-through rates and cost-per-acquisition align with your target ...

December 23, 2025, marks the 50th anniversary of the Metric Conversion Act, designed to bring US weights and measures in line with the rest of the world. The United States is one of the last holdouts ...

Most Americans believe the country rejected the metric system decades ago. In reality, US measurements like feet, pounds, and gallons are officially defined using metric units behind the scenes. The ...

If you only looked at the numbers, you’d think Black Friday was business as usual—just bigger. And, to be clear, it was definitely bigger. Adobe, which tracks more than a trillion retail site visits ...

Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity by revealing the true, unadjusted revenue their campaigns generate. A new column called “Original Conversion Value ...

Electric vehicles’ power is always stated in kW. How is this different from the hp and bhp referred to in the context of power for internal combustion engines? Kilowatts – or kW – is the unit of power ...

The federal government, City of Calgary and partners have committed more than $83 million to convert a vacant downtown office tower into more than 200 affordable rental homes. The project, called 800 ...