With audience attention more fragmented than ever, some brands will deliberately break from their usual tone to stand out.

By openly saying, ‘This isn’t for you,’ brands signal focus and specificity. That helps the right customers feel a stronger ...

The fitness brand's jarring new ad campaign channels anti-AI rage in a new ad campaign featuring distorted images and deepfakes of Pope Francis and Justin Trudeau.

Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and ...

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

New York Gov. Kathy Hochul on Thursday signed what her administration called the nation’s first AI bills designed to both protect consumers and increase transparency in the film industry. The New York ...

Ra'Shaad Samples, the Oregon Ducks' running backs coach, is one of the top up-and-coming position coaches in the country. His success in recruiting and developing the Ducks' running backs room has not ...

Google has started rolling out ads in AI mode, which is the company’s “answer engine,” not a search engine. AI mode has been available for a year and is accessible to everyone for free. If you pay for ...

ProPublica is a nonprofit newsroom that investigates abuses of power. Sign up to receive our biggest stories as soon as they’re published. On Oct. 2, the second day of the government shutdown, ...

Coca-Cola has taken another stab at artificial-intelligence-generated holiday ads after last year’s attempts drew criticism from creative professionals over their execution and the technology’s ...

NBA star LeBron James attends a fan meeting during his 2025 China Tour - Chengdu Economic Daily/VCG via Getty Images Some would say postmodernism is ruining the things we love. It’s certainly crept ...

Some would say postmodernism is ruining the things we love. It’s certainly crept into the offices of ad executives, who now use our goodwill to trick us into watching ad campaigns for mediocre cognac.