EDO, an ad tech firm co-founded by actor and filmmaker Edward Norton, has been found liable for theft and breach of contract ...
Roku will be the first major streamer to use measurement firm iSpot's Outcomes at Scale metric in a bid to improve targeting ...
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How Investors Are Reacting To Roku (ROKU) Analyst Upgrades And Deeper Nielsen, iSpot Ad Partnerships
In recent days, Roku has attracted renewed attention as multiple analysts upgraded or reaffirmed positive ratings and the company deepened advertising measurement partnerships with Nielsen and iSpot ...
Roku has expanded its partnership with measurement firm iSpot to include outcome-based optimization, making it ... Read More ...
When Paramount Global sells commercials in this year’s “upfront” ad market, the media won’t only be guaranteeing the size of viewership for different shows. It may be in a position to do deals based ...
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