Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

Lego has unveiled its most significant evolution in nearly 50 years, an update that provides for tech-powered interactive ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Lego has revealed what it is calling the biggest evolution of its iconic bricks in almost 50 years, unveiling the new Lego ...

Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...

Lego's smart bricks are part of a new Smart Play system, designed to enhance the traditional building experience. Each 2x4-stud brick contains an application-specific integrated circuit (ASIC) chip, ...

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

The LEGO Group elevates building experiences with LEGO SMART Play, a new platform that makes LEGO creations interactive and ...

The post LEGO introduces SMART Play at CES appeared first on Fan Dads. The LEGO Group has unveiled LEGO® SMART Play, a new ...

LEGO introduces its AI-powered SMART Play system at CES 2026, with SMART Bricks, Tags, and Minifigures, designed for ...

Lego made its first appearance at CES 2026 to show off its Smart Brick, which can change colors, make sound effects, and ...