Lego has unveiled its most significant evolution in nearly 50 years, an update that provides for tech-powered interactive ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

CES 2026 is finally here, and Mashable reporters are on the ground looking for the best in show. Get live updates from the ...

The LEGO Group elevates building experiences with LEGO SMART Play, a new platform that makes LEGO creations interactive and ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

Local reporting shows stores in East Mesa, Perris, Denver (which was one of the first places Target ever expanded to ), ...

LEGO has revealed its latest collectible, the LEGO Art Vincent van Gogh – Sunflowers set, created in collaboration with the Van Gogh Museum in Amsterdam. This 2,615-piece set brings the Dutch artist’s ...

A Sheffield toy shop has given an update on a second-hand £7,500 Lego set that failed to sell before Christmas.