Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital technology that we haven’t seen from the company before. While the demo Lego gave at its press conference on Monday was a good start to showing what Smart Bricks are capable of,

Lego has made a huge announcement about its bricks, which the iconic toy maker says is as significant as the launch of the mini figure 50 years ago.

Together with Smart Tags and Smart Minifigures, the hi-tech upgrade gives Lego creations a digital brain that enable them to react in playful ways with lights and sounds.