Unless you’ve been living on a desert island with no Wi-Fi, you know that in 2025 marketing was dominated by talk of AI. So instead of more predictions about generative or agentic AI, let’s look at ...

Last year, we conducted interviews with client-side marketers to find out what they’re looking for in their ABM technology. And the results? It turns out that ABMers want to invest in technology that ...

VSCode extension for working with Architecture As A Code in the C4 model. Includes syntax highlighting, diagram preview, and tools for working with IaaC.

StackAdapt announced the general availability (GA) of its MarTech suite, marking a major milestone in the company’s evolution from a programmatic platform to a full-funnel integrated marketing ...

Nearly four out of five organizations will increase their annual martech expenditures during the next five years, according to McKinsey & Company. In fact, 34% will boost their annual martech spend by ...

StackAdapt, the leading technology company in advertising and marketing, today (15th October, 2025) announced the general availability (GA) of its martech suite, marking a major milestone in the ...

Earlier this year, I had the opportunity to speak at the Gartner Marketing Symposium in London about the ever-expanding universe of technology that marketers are surrounded by. The temptation is ...

The MarTech Summit is expanding once again—our next stop: Dubai. We’re excited to bring our globally recognised summit series to the UAE. The MarTech Summit Dubai will take place on 30 September 2025 ...

The boundaries between Martech and Adtech are dissipating, prompting a necessary reevaluation of how technology supports marketing objectives. Many brands have invested in connecting their marketing ...

As data and AI become the dominant forces in marketing, the real question is no longer if your martech stack matters, but what belongs at its center. The tools and platforms marketers choose today ...

When implemented and operated well, marketing technology (martech) has the power to improve personalization, boost efficiency, and yield significant organizational impact. But success is far from ...