Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can build trust rather than erode it.

Viant CEO Tim Vanderhook talks about the impact of shopping in AI platforms and what marketers must do to prepare for the ...

Substack, the historically anti-advertising newsletter platform, has announced it will pilot an advertising programme following its latest funding round. Substack was founded with the goal of ...

Native, the personal care brand marketed by Procter & Gamble, is producing a 50-episode microdrama inspired by soap operas, per details shared with Marketing Dive. The scripted content series, titled ...

Neffsville native actor Taylor Kinney starred in a new Google ad for the holidays. The ad — which also features Donna Kelce (mom of football players Travis and Jason Kelce) and Nikki Garcia (known in ...

Reels continue to surge as a go-to format for entertainment, education, and discovery. But Meta’s message to advertisers is clear: success requires native creative — not repurposed assets. Think 9:16 ...

LOUISVILLE, Ky. (WDRB) — He grew up playing baseball on Louisville fields. Now, Dodgers catcher Will Smith is back on the game’s biggest stage, chasing his third World Series ring. Smith, a former ...

San Antonio native and “Gilmore Girls” actor Jared Padalecki stayed close to his hometown to shoot a new commercial to promote, of all things, soup. Padalecki stars in a Panera Bread advertisement ...

Learn 19 common English idioms to speak like a native! Improve your English vocabulary and comprehension with these essential phrases and examples. Jimmy Kimmel’s late night show pulled off air ...