Setting the right PPC budget is one of the most impactful decisions you’ll make about your digital advertising strategy.

Restaurant marketing includes hidden costs for restaurant owners to consider. Learn about hidden restaurant marketing costs ...

The fitness brand's jarring new ad campaign channels anti-AI rage in a new ad campaign featuring distorted images and deepfakes of Pope Francis and Justin Trudeau.

According to The Hollywood Reporter, the tagline “Question Everything but Yourself" is displayed across the bottom of each of ...

Executives from NBCUniversal, Amazon's AWS, Adobe and ad agency WPP discussed on a CES panel the balance between leaning into ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding ...

PPC and Lundin last month agreed to roll over commercial terms agreed for this year in a supply deal for 2026, with smelting fees known as treatment and refining charges effectively remaining flat, ...

Coca-Cola has taken another stab at artificial-intelligence-generated holiday ads after last year’s attempts drew criticism from creative professionals over their execution and the technology’s ...

Content marketing produces 3x more leads per dollar spent than paid search advertising, offering exceptional value for small businesses with tight budgets. While PPC offers quick visibility, content ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...