Setting the right PPC budget is one of the most impactful decisions you’ll make about your digital advertising strategy.

Restaurant marketing includes hidden costs for restaurant owners to consider. Learn about hidden restaurant marketing costs ...

You should rigorously track your search rankings for top keywords in your niche. For example, in the sports retail industry, ...

PPC and Lundin last month agreed to roll over commercial terms agreed for this year in a supply deal for 2026, with smelting fees known as treatment and refining charges effectively remaining flat, ...

Google has started rolling out ads in AI mode, which is the company’s “answer engine,” not a search engine. AI mode has been available for a year and is accessible to everyone for free. If you pay for ...

Ashley Harwood began her real estate career in 2013 and built a six-figure business as a solo agent before launching Move Over Extroverts, her coaching company for introverted agents, in 2018. She is ...

Content marketing produces 3x more leads per dollar spent than paid search advertising, offering exceptional value for small businesses with tight budgets. While PPC offers quick visibility, content ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

Amazon Prime Video subscribers aren’t the only streaming customers being subjected to longer commercial breaks lately. Warner Bros. Discovery’s (WBD) Max has increased the amount of commercials it ...

Instagram ads impersonating financial institutions like Bank of Montreal (BMO) and EQ Bank (Equitable Bank) are being used to target Canadian consumers with phishing scams and investment fraud. Some ...