Operative, an ad management firm, is the latest company to release ad tech that takes aim at the programmatic “waterfall.” The company has announced the release of “Exchange Monetization,” a new ...
NEW YORK, Dec. 4, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the release of version 1.0 of a Deals API for public comment. This ...
NEW YORK—In an important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public comment. The spec is important because it ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback