NEW YORK—In an important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public comment. The spec is important because it ...

NEW YORK, Dec. 4, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the release of version 1.0 of a Deals API for public comment. This ...

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Since the beginning of commercial television, advertising has been a key part of broadcasting. Over the years, the technology for inserting ads into programs has developed to the point where there is ...

Samba TV, a specialist in AI-driven media intelligence, and Index Exchange (Index), one of the world’s largest independent advertising supply-side platforms, have announced a new global partnership ...

EXCLUSIVE: A reboot of the original Deal or No Deal is in the works in the U.S. Deadline understands that Endemol Shine North America is quietly shopping a new version of the Dutch classic after the ...

EXCLUSIVE: The island is closing for business: NBC is not bringing Deal or No Deal Island back for third season. Deadline understands that the show, a retooling of the classic Dutch game show, has ...

Trump again floats idea of giving $2,000 to most Americans, the deal to end the shutdown, and more Length: Long Speed: 1.0x Some are calling it a compromise, others a caving-in. Eight Democratic ...

One deal is designed to make broadcast radio programmatic for politics “and beyond.” The other involves the primary social media platform of choice for Generation Alpha and the current high schooler ...

Amazon is letting advertisers get their audio spots in front of more ears through an expanded pact with iHeartMedia for programmatic ads. Under the deal, users of the Amazon DSP (demand side platform) ...

One of the great myths of programmatic advertising is the illusion of algorithms replacing humans. In truth, the programmatic industry relies heavily on human relationships and handshake agreements.

Television blockbuster talent Taylor Sheridan shocked Hollywood by signing a $1 billion+ deal with NBCUniversal and leaving behind his longtime partner at Paramount where the “Yellowstone” creator has ...