Imagine driving down a busy highway. You need to check your speed and navigation, but glancing down at the dashboard takes ...

DirecTV Advertising has announced the programmatic availability of its DirecTV Remote inventory, allowing digital buyers ...

The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

“The programmatic ecosystem is growing more complex, and buyers are in need of advanced AI solutions which can enrich and optimize content signals through more direct supply paths, and increasingly ...

DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from ...

In 2024, North America held a dominan market position, capturing more than a 39.3% share, holding USD 2.9 Billion revenue.

StackAdapt, the leading AI advertising and orchestration platform, today released its annual State of Programmatic Advertising 2026 report, revealing that marketers who unify channels, consolidate ...

At CES 2026, Meta expanded its AI glasses ecosystem with teleprompter tools, EMG handwriting input, pedestrian navigation, ...

Cultural touchstones like the Super Bowl, Winter Olympics, and World Cup will bring fans across the globe together in ...

In 2025, the forces reshaping advertising and marketing were more than settling in. Artificial intelligence, privacy regulation, platform power, and economic ...

How location intelligence has evolved into a cornerstone of modern advertising. ExchangeWire sat down with Tom Laband, CEO and co-founder of Adsquare, to discuss the evolution of location data in ...