Partnership combines Optimized Language Model (OLM) intelligence with real-time decisioning to deliver walled-garden performance on the open web.NEW YORK, ...

Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year.

Following a complaint from AT&T, the National Advertising Division (NAD) finds that commercials for T-Mobile's T-Satellite ...

But a new model is emerging — one built on big data, market analytics, and precision audience development. And it’s changing ...

“The programmatic ecosystem is growing more complex, and buyers are in need of advanced AI solutions which can enrich and optimize content signals through more direct supply paths, and increasingly ...

DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from ...

In 2024, North America held a dominan market position, capturing more than a 39.3% share, holding USD 2.9 Billion revenue.

StackAdapt, the leading AI advertising and orchestration platform, today released its annual State of Programmatic Advertising 2026 report, revealing that marketers who unify channels, consolidate ...

Cultural touchstones like the Super Bowl, Winter Olympics, and World Cup will bring fans across the globe together in ...

In 2025, the forces reshaping advertising and marketing were more than settling in. Artificial intelligence, privacy regulation, platform power, and economic ...