While an ad might be technically viewable, its placement on a cluttered, low-quality page makes it functionally invisible to ...

Amazon is letting advertisers get their audio spots in front of more ears through an expanded pact with iHeartMedia for programmatic ads. Under the deal, users of the Amazon DSP (demand side platform) ...

When people think about artificial intelligence, they often picture chatbots spinning out text, image generators creating art, or voice assistants fielding questions. In all these cases, AI is working ...

The mobile advertising landscape is experiencing a significant shift. For the first time since 2017, the limits of relying solely on walled gardens — platforms like Google, Meta, TikTok, and Snap — ...

How will we fulfill the Promises to mark scroll completion vs interruption vs error? The PR for the issue above minimally covers this with Boolean values (true for completion and false otherwise).

Hi we know that we have lots of devices available in Android market with different-2 resolutions and functionalities like we have some issue with samsung and lg devices while capturing images from ...

Sincera’s focus on objective insights could help clients get smarter with their ad spend amid the rise of channels like retail media networks and connected TV. Snapping up Sincera could advance The ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

ORLANDO, Fla--(BUSINESS WIRE)--FreeCast is announcing the next piece of its whole-industry streaming solution, a first of its kind “Zero Gap” programmatic platform promising 100% ad fill rates. With ...

The rise of artificial intelligence (AI) and new automation tools has disrupted the programmatic advertising industry, stoking fears among some marketers about the future or scope of their roles. A ...

President Biden became the first sitting president to appear live on “The View.” He said he was “at peace” with his decision not to run again. By Sheryl Gay Stolberg Sheryl Gay Stolberg, a Washington ...