BREWSTER, NY, UNITED STATES, January 6, 2026 / EINPresswire.com / — Alliant, a premier independent people-based data partner, today announced that it has partnered with Proximic by Comscore, a ...

The capability uses Gracenote’s content ID graph to deliver program-level reporting and impression verification.

DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from ...

WunderKIND Ads is teaming up with Yahoo DSP to provide advertisers scalable, data-rich access to Wunderkind’s proprietary CTV ...

OpenX's new API suite provides ad buyers with a more detailed view of the bidstream and, as a result, more accurate targeting ...

This capability builds on Index and Gracenote’s recently announced collaboration, which introduced the industry’s first SSP ...

While an ad might be technically viewable, its placement on a cluttered, low-quality page makes it functionally invisible to ...

As we head towards 2026, Videoheroes gathered some industry experts to offer their thoughts on what the next 12 months holds for programmatic... What will define the next era of media buying? The ...