Wood founded Roku in 2008 and has since grown the tech company into the world’s largest streaming platform, with more than 50% of broadband households using its service. According to Wood, Roku ...

As brands strategise their annual calendar, regional marketing should be prioritised, particularly during the IPL season. We ...

Imagine you are searching for a new mattress online and find something surprising. The retailer displays an ad featuring a ...

This is personalised advertising – the modern marketer’s favourite tool, powered by data, algorithms, and artificial ...

Flu infections are rising sharply across the United States, contributing to at least​ 81,000 hospitalizations and ​3,100 ...

MIchaelAaron Flicker is the co-author of "Hacking The Human Mind: The Behavioral Science Secrets Behind 17 of the World's ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

Discover how the Brand Potential Index (BPI) evaluates potential market reach, integrates BDI and MDI, and informs advertising strategies for successful branding.

Google has started rolling out ads in AI mode, which is the company’s “answer engine,” not a search engine. AI mode has been available for a year and is accessible to everyone for free. If you pay for ...

Congressman and Florida gubernatorial candidate Byron Donalds (R-FL) shared a new digital ad criticizing Democratic candidate David Jolly for calling the modern Democratic Party "rational." Released ...

Ashley Harwood began her real estate career in 2013 and built a six-figure business as a solo agent before launching Move Over Extroverts, her coaching company for introverted agents, in 2018. She is ...