Early research points to the scaled opportunity for brands to connect with Gen Z consumers on Roblox via new and engaging ad formats Available today through Roblox’s self-serve Ads Manager4 and soon ...

On the popular Roblox game Welcome to Bloxburg players can be anything they want to be. They can build and decorate their own home, customise their character with outfits, and even choose a job and ...

Roblox (RBLX) is back in focus after rolling out new immersive ad formats, expanding programmatic partnerships, and drawing fresh attention from both institutional investors and major Wall Street ...

Roblox Corporation is partnering with PubMatic to launch immersive video ads on its platform, targeting major brands and driving revenue growth. The U.S. video game-advertising business is expected to ...

REDWOOD CITY, Calif., April 10, 2024 (GLOBE NEWSWIRE) -- PubMatic (PUBM) (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced ...

Online game platform Roblox has announced that immersive video ads are now accessible to all advertisers, allowing them to reach audiences aged 13 and up. This follows a six-month testing period that ...

Google will expand immersive ads to many more publishers across AdMob and Ad Manager on the online game platform Roblox. The partnership, announced Tuesday, streamlines implementation for app ...

The platform introduced “Homepage Feature” in closed beta, and expanded programmatic access via Amazon DSP, Liftoff, Index ...

Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google’s advertising solutions, as well as a direct buy option. Per the gaming ...

In an effort to help onboard new brands and businesses interested in advertising on Roblox, the virtual gaming platform has launched its own world showcasing immersive case studies from major brands ...

“By advertising on Roblox, brands can create deeper connections and engage tens of millions of Gen Z users who represent our top-spending demographic and spend millions of hours here daily connecting ...