Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your ...

Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and ...

ChatGPT already uses some advanced personalisation, making search recommendations based on a user’s search history, chats and ...

Every day, millions of consumers encounter thousands of advertising messages without realizing the sophisticated psychological techniques embedded within them. Modern advertising campaigns rely ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: McDonald's Sweden / Nord DDB Ever felt a craving for a burger and fries after a night out ...

This is why I am against automated cars. At first things will look amazing. Car accidents will go down, car rides will be cheaper than owning. You would be crazy not to take advantage. Once everything ...

an Amazon spokesperson told Ars Technica: "Advertising is a small part of the experience, and it helps customers discover new content and products they may be interested in. If customers don’t like a ...

From a teacher’s body language, inflection, and other context clues, students often infer subtle information far beyond the lesson plan. And it turns out artificial-intelligence systems can do the ...

Artificial intelligence (AI) models can share secret messages between themselves that appear to be undetectable to humans, a new study by Anthropic and AI safety research group Truthful AI has found.

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now A new study by Anthropic shows that ...

Alarming new research suggests that AI models can pick up “subliminal” patterns in training data generated by another AI that can make their behavior unimaginably more dangerous, The Verge reports.