Tomorrow’s CMOs won’t just brief agencies on campaigns, they’ll brief product teams on journeys. They’ll measure drop-offs, ...

The deal places Lionsgate Play under founder-led ownership with a singular focus on Asia’s digital entertainment market, at a ...

Once driven by essentials, quick commerce is now finding its fastest growth in fashion, gifting, décor and frozen ...

The partnership aims to formalise talent discovery, monetisation and brand integration for India’s growing independent music ...

The new e-learning programme addresses ethical design as a compliance and trust-building priority for digital marketing teams ...

WPP has announced that CVL Srinivas (Srini), country manager for India, will retire from the company at the end of March 2026 ...

From trailers to feeds, creator-led promotions now anchor film launches, reshaping budgets, discovery mechanics and how ...

How the governments choose to regulate now will determine what the creator economy looks like next.

From agentic AI product demos to client meetings, an inside look at how leaders from the major holding companies approached ...

In 2026, scale alone won’t win. The brands that thrive will be those that orchestrate attention across the premium open ...

Introducing the actor as the brand's fact, the campaign positions natural diamond jewellery as an expression of individuality ...

Sports company PUMA has appointed Nadia Kokni as vice president, global brand marketing, effective 1 January 2026. Kokni ...