Built for enterprise. Wired for action. Measured combines causal experiments with media mix modeling to turn complex media portfolios into clear, accountable growth programs.

Developed by media measurement and data science experts with over 100+ years of combined attribution experience, marketers use the Measured Incrementality Platform to validate, plan, test, …

Smarter modeling, calibrated decisions. With Measured’s integrated, bi-directional MMM, you get answers fast without losing precision.

Enterprise teams choose Measured because we uniquely combine analyst-grade expertise and triangulated data into a productive partnership that delivers clear answers to what’s working and …

Jul 10, 2025 · While it can be labor-intensive and time-consuming to implement (although Measured has its own MMM offering that overcomes all of these hurdles), MMM has a unique advantage: it can …

Nov 25, 2025 · Measured is the pioneer in incrementality-based measurement, seamlessly integrating Media/Marketing Mix Modeling with ongoing geo-testing and platform data. Their platform is …

Love what you do. Love where you do it. We’re a team of curious, collaborative, and passionate people. At Measured, your talent fuels innovation, teamwork sparks joy, and customer impact drives success.

Aug 13, 2025 · Measured is widely recognized as the industry leader in incrementality-based measurement. The platform automates geo-testing, multi-tactic experiments, and integrates with …

Nov 19, 2025 · Measured’s testing in 2025 shows that Google campaigns consistently drive meaningful in-store lift across Search, Shopping, PMax, and YouTube. When you only look at ecommerce …

Jul 25, 2025 · Traditional attribution alone isn’t enough. Measured delivers causally validated insights that prove which investments drive real business outcomes. Ready to optimize your media planning …